Think. Create. Execute.

Ideas are only powerful when they move a brand forward. SLR Advertising brings together strategy, creativity, communication and execution to build brands that work in the real world.

 
     
   
 

From a thought to a visual identity.

From a campaign to a customer experience.

From a brand guideline to the last piece of signage.

We think it through. We create it. We make it happen.

A little about us

Brand thinkingCreative expressionReal-world execution

We don't just create communication. We understand what it needs to achieve.

Established in 2013, SLR Advertising is a Hyderabad-based branding and communication agency built on deep experience in advertising, marketing and brand management.

Over the years, we have worked across categories and communication platforms, from brand identity and advertising to electronic media, digital communication, print, outdoor, signage and spatial branding.

Today, SLR brings these capabilities together under one roof.

One thought. Multiple touchpoints. One consistent brand experience.

 
     
   
 
Brand IdentityCampaign ConceptsBig Idea DevelopmentCorporate CommunicationPrint AdvertisingOutdoor & OOHRoadshows & ActivationsOutdoor SignageBacklit 3D SignageLED LettersWayfinding SystemsIn-shop BrandingEnvironmental GraphicsSocial MediaDigital CampaignsBrand GuidelinesPackaging Design
 
     
   
 

What we do

Four capabilities. One connected brand experience.

Brand identity

Make the brand unmistakably yours.

A brand begins with more than a logo. It lives in every visual and verbal expression of the business.

We create and evolve corporate identities, product identities, packaging systems and brand guidelines that give brands clarity, consistency and character.

Capabilities include

  • Corporate Identity
  • Brand Identity Systems
  • Brand Guidelines & Manuals
  • Product & Packaging Design
  • Brand Collaterals
  • BTL & ATL Brand Applications
Creative & communication

Ideas that have something to say.

Great creative isn't decoration. It gives a brand a distinctive voice and gives people a reason to notice.

From a single communication to a complete campaign, we develop ideas that can travel across media while remaining unmistakably connected to the brand.

Capabilities include

  • Campaign Concepts
  • Big Idea Development
  • Corporate Communication
  • Print Advertising
  • Brochures & Publications
  • Film & TV Concepts
  • Radio & Audio
  • Outdoor & OOH
  • Roadshows & Activations
  • POSM & Retail Communication
  • Interactive Communication
Signage & spatial branding

Take the brand off the page and into the space.

A brand is experienced not only through screens and advertising, but also through the physical environments where people meet it.

We create signage and in-space brand experiences that combine visibility, functionality and visual consistency. From a storefront to a corporate environment, from directional systems to illuminated identity, we design communication that belongs to the space.

Capabilities include

  • Outdoor Signage
  • Dealer & Store Branding
  • Corporate Signage
  • Wayfinding & Guiding Systems
  • Backlit 3D Signage
  • LED Letters
  • Digital Signage
  • In-shop Branding
  • Environmental Graphics
  • Custom Brand Installations
Digital

Built for how brands communicate today.

Digital is no longer a separate channel. It is part of the everyday brand experience.

We develop digital communication that connects brand strategy with the platforms where audiences spend their time.

Capabilities include

  • Digital Strategy
  • Digital Campaigns
  • Social Media Communication
  • Search & SEO
  • Digital Content
  • Social Media Templates
  • Digital Brand Assets
  • Online Campaign Communication

From the first thought to the final touchpoint.

We believe good communication begins with understanding.

  • What is the business trying to achieve?
  • Who does it need to speak to?
  • What should the audience think, feel or do?
  • Where should the communication appear?
  • And how should the brand remain consistent across every touchpoint?

We work through a connected process. Select a step.

We begin with the business, the brand, the audience and the objective.

  • The business and what it wants to achieve
  • The brand and how it is seen today
  • The audience and what matters to them
  • The objective and how success will be judged

Why SLR

Communication works better when the people creating it understand the business behind it.

Experience gives us perspective. Curiosity keeps us moving.

SLR is built on a simple belief: communication works better when the people creating it understand the business behind it.

With 20+ years of advertising and marketing experience behind its leadership, SLR combines agency thinking with practical execution.

We understand both the boardroom and the brand floor.

We can think about the big picture, and still care about the smallest detail. That means fewer disconnected pieces and more connected brand experiences.

More than two decades of seeing brands from the inside.

Before SLR, our experience was shaped by some of the industry's leading agencies and by working closely with ambitious brands across categories.

Our experience includes work across:

  • FMCG
  • Banking
  • Healthcare
  • Technology
  • Infrastructure
  • Government & Development
  • Corporate
  • Retail

We have worked across markets and media, helping brands translate business objectives into meaningful communication.

Selected experience

Coca-Cola

Handled Coca-Cola and its portfolio of brands for regional markets in Southern India, across multiple communication platforms and brand requirements.

Banking

Worked with banking brands including State Bank of India creating communication across corporate and customer-facing requirements.

Apollo Hospitals

Experience in healthcare communication for one of India's recognised healthcare brands.

Government Communication

Handled communication-related work for the Department for International Development (DFID), Government of the United Kingdom.

Public Awareness & Social Objectives

Experience with initiatives including the AIDS Control Society and communication programmes TB Awareness programmes addressing public and social objectives.

From advertising agency to brand experience partner.

As brands and their communication environments evolved, so did we.

SLR began with a strong foundation in advertising and communication.

The objective remains the same:

  • Make the brand clear.
  • Make the communication meaningful.
  • Make the experience consistent.

Let's talk.

Have a brand to build, a business to communicate or a space to transform? Whether you are building a new brand, refreshing an existing one, planning a campaign or looking to bring your brand into the physical environment, we'd like to hear what you're working on.

SLR Advertising
Hyderabad, Telangana, India

Think. Create. Execute.

N. Ravi KishoreManaging Partner

 
     
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